What changed overnight
Catch operational failures while memory is fresh: a register outage, a rude interaction, a messy restroom. The day view is your early-warning panel.
Private feedback infrastructure
Anonymous feedback. Aggregated answers. Clear next steps.
MaskedReviews lets people speak plainly after a visit, purchase, or support moment—without handing their identity to your front line. Responses roll up by day, week, and month so managers see patterns, not isolated complaints.
How it works
- Place short links or QR codes where customers already look—receipts, tables, packaging, email footers.
- They submit feedback in a simple form. No account. Their identity is not shown to your company by default.
- Your dashboard summarizes themes, direction, and what needs attention—privacy-preserving by design.
Why anonymity matters
Named channels skew what you hear
Public review sites reward loud extremes. Signed surveys train people to be polite. Staff-facing forms create fear of awkwardness or retaliation. When the default is private and anonymous, you usually get more volume—and a truer picture of what is fine, what is fraying, and what is urgent.
The customer form and your company dashboard live on separate origins, so end users never land in your console. You still get structured responses you can measure, compare over time, and turn into operational fixes.
Same dashboard, three time horizons
Day, week, month—each answers a different question
Spike or slip today? Recurring theme this week? Direction of travel over the month? Rolling up anonymous responses across horizons keeps teams from overreacting to one message—or missing a slow leak until it shows up in churn.
Signal vs. noise
One-off rant or recurring theme? The week window separates a bad Tuesday from a pattern in staffing, wait times, or product quality.
Trends and staying power
See whether fixes landed, which positives are durable, and which negatives keep resurfacing. Month-level rollups support planning and prioritization.
Response insights
Example layout
Day
Week
Month
84
Responses today
6.4
Avg. rating
3
Priority actions
From themes to work
Aggregation exists so you can move
Raw comments are hard to assign and easy to argue about. When similar phrases and categories stack up across hundreds of anonymous responses, you get defensible priorities: what to fix first, what to watch, and what is already working.
Your team can agree on next steps without exposing individuals—so you improve service and products without turning feedback into a blame game.
- Spot the spike before it hits public reviews
- Name the theme (“wait time,” “packaging,” “tone”) instead of debating anecdotes
- Track over time as you change staffing, training, or product
Meet people where they are
Capture surfaces that fit real operations
One model for anything customers touch: short links and QR codes you control—not internal IDs pasted into the wild. Use the same platform for a counter display, a table tent, a shipping insert, or a line in the receipt email footer.
- Receipts & email footers — right after payment, when the experience is vivid
- Tables, counters, waiting rooms — no app install, no login wall
- Packaging & inserts — product-specific feedback without exposing your CRM to the public
- Staff badges & kiosks — optional touchpoints where a quick scan beats a long URL
Early access
Free beta — full product while we learn with you
We’re onboarding companies that care about honest signal and safe defaults. During beta you get capture tooling, the company dashboard, and day / week / month rollups. We may ask for product feedback and apply fair-use limits as volume grows.
- Company account and secure sign-in
- Anonymous customer form on your public hostname
- Aggregated views and summaries in the dashboard
Rolling out to multiple brands or regions? hello@maskedreviews.com